Public Offer
Public Plan $1
(for transactability)
can be called "Contact Me", "Private Offer Setup"
Private Offer
ISV - Negotiated price overrides the $1 public plan
Customer accepts the Private Offer on Azure Portal
Public Plan - Enterprise UK Plan $1M (sample)
Public Plan - Enterprise US Plan $1.2M (sample)
SellerID UK - UK Offer
SellerID US - US Offer
or
SellerID US - One Offer
ISV Creates the customer's tenant
Activate subscription
Customer's users access the solution.
Customer reaches the ISV's Billing Landing Page
Customer finds the solution and purchase the plan
ISV manages the marketplace's customer subscription
ISV Private Offer
Offer Acceptance and Purchase
ISV (Provisioning)
Once ISV activates customer will get their invoice depending on the billing terms.
Mastering the Marketplace is a learning library for building transactable offers on the Microsoft commercial marketplace. This content helps you bring your solution to the marketplace faster and wi...
Subscription Purchase Process
Landing Page Customer Authentication
Deal Execution
Ongoing Deal Discussions
Deal Documents Signed
Convert & close pipeline wins
Generate MBS
Select to read and reply to the comments in this thread.
1
1
Generate RMA
Add to CRM
KYC
Customer Verification
Custom Processes
Add the Marketplace program in Partner Center
To your products and services through the marketplace, you must join the Commercial Marketplace program and accept the MIcrosoft Publisher Agreement
Commercial Marketplace Accounts
Selling through the marketplace requires a Publisher and Seller ID created from the global account or location account.
* Seller ID can represent a location, a division, or product
* Allows publisher to align revenue to the location, division, or product
* Each Seller ID has a Tax profile
* Each Seller ID has a Payout profile where the payout currency is selected
Creating Transactable Offers
SaaS Example
Co-selling with Microsoft
An offer is a description of what you want to sell.
A plan is how a customer will buy your service.
Each offer requires terms & conditions. They can be generic to the publisher, or specific to the service.
Use the Microsoft Standard Contract or add a link to your own terms.
A SellerID can sell to any available market
ISV Business Manager
ISV Marketing Team
ISV Accounting Team
ISV Legal Team
Sales Team
Partner Center Best Practices
Customer Team
Customer IT Team
ISV Deployment Team
Customer Invoicing
Payout
Microsoft
Microsoft
Public Plan - direct sale to customer (plans with per sear, flat, meters)
ISV Sales Operations
References
Create Partner Center account
ISV IT Operations
ISV Partner Alliance Manager
Reports
ISV Business Team
Integrate Marketplace into sales systems to enable automation
Ensure internal stakeholders update processes for Marketplace transactions
ISV becomes a Marketplace expert
Build a plan to target MACC customers with near term deals and a pipleline of deals that can quickly convert & generate MBS
Determine the solutions needed to publish as Marketplace offers
Begin work to qualify the Marketplace deal pipeline
Sales Team
LT Exec sponsor for Marketplace to unblock and ensure stakeholder orgs adopt and integrate Marketplace into operations
Sponsor to share back to Microsoft what's needed to help them grow
Secure LT Spornsors
Build the Marketplace plan
GTM Readiness
Onboard to Partner Center
Publish Marketplace Offers
Onboard to Marketplace
Select how you would like to partner with Microsoft.
Payout Timelines vary by the type of customer agreement.
Operationally Ready to Procure from Marketplace
Integrate Marketplace into the purchase order system so that new purchase order generation for Marketplace purchases are fully automated and procurement personnel are trained
Update procurement playbooks to include Marketplace POs, specifying user roles (negotiations, private offer acceptance, Marketplace offer purchases, activating SaaS services), and specific processes pertaining to different solution purchases: eg: subscription purchase vs license purchase, etc
Update Finance policies & processes such as payables, tax, etc, to reflect Marketplace specific processes, including the use of Azure subscriptions, resource group assignment, or tagging, if applicable
Update IT polices & processes to account for the different Azure portal configurations needed for Azure Marketplace and private offers, the user permissions needed to accept private offers, to purchase Marketplace offers including Azure subscription usage, resource group assignment, or tagging, Private Marketplace (if activated), and AAD profile sharing for Marketplace SaaS activation
Innovate and grow with the Microsoft AI Cloud Partner Program, where you can access the technology and resources you need to build impactful solutions for your customers.
Log in to Partner Center.
The person who creates the partner account becomes the Global Admin in Partner Center.
Visit
partner.microsoft.com to enroll as a partner.
Apply for co-sell status in Partner Center.
Provide additional contact information.
Activate the benefit.
ISV Business Manager
ISV Marketing Team
The Microsoft Publisher Agreement 8.0 July 2024 applies to all offers published in the Microsoft commercial marketplace.
Access analytic reports to monitor sales, evaluate performance, and optimize your marketplace offers in Partner Center (Azure Marketplace).
Learn how to access graphs, trends, and values of aggregate data that summarize marketplace activity from the Summary dashboard in Partner Center.
The Revenue dashboard shows the summary of your billed sales of all offer purchases and consumption through the Microsoft commercial marketplace.
Learn how to access analytic reports about your commercial marketplace offer orders in a graphical and downloadable format.
Learn how to access analytic reports about your commercial marketplace offer orders in a graphical and downloadable format.
Learn how to access information about your customers, including growth trends, using the Customers dashboard in commercial marketplace analytics.
Access a summary of marketplace web analytics in Partner Center, which enables you to measure customer engagement in Microsoft AppSource and Azure Marketplace.
Learn about the Customer retention dashboard in Partner Center.
Learn how to access information about your licenses using the License dashboard in commercial marketplace analytics.
Shows different reports available for quality of service in Partner Center (Azure Marketplace).
Learn how to access a consolidated view of customer feedback for your offers on Microsoft AppSource and Azure Marketplace.
Reports
Learn how to download reports for marketplace insights through Download hub.
Learn how to use the API for accessing commercial marketplace analytics data.
Get Started
Developer Access / API
This article describes common questions about billing and invoicing for Azure Marketplace and Microsoft commercial marketplace customers.
Learn about payouts and transactions, such as payment schedules and recoupment processes for Azure Marketplace and other transactions.
Learn about tax considerations for price selection, payout implications, and tax responsibility for your countries/regions of distribution.
Payment
Taxes
Welcome to the
Azure Marketplace
SaaS Journey Map
This map provides a visual guide to the steps each ISV must follow to onboard their SaaS Offer to the marketplace. The goal is to present each steps of the journey from account creation, technical implementation and sell of the solution.
Legend
Reports
Marketing
Finance
Customer
Sales
Cloud Service
Providers
ISV - Customer Private Negotiation
email to customer
These topics focus on helping you understand general topics regarding SaaS offers for the Microsoft commercial marketplace.
These modules help you understand and use the Partner Center portal to publish your commercial marketplace offer.
Creating offers in Partner Center for Azure marketplace
These topics focus on helping you understand general topics regarding SaaS offers for the Microsoft commercial marketplace.
References
Plan a SaaS offer for the Microsoft commercial marketplace - Marketplace publisher | Microsoft Learn
Plan a new software as a service (SaaS) offer for selling in the Microsoft commercial marketplace, Azure Marketplace, or through the Cloud Solution Provider (CSP) program using the commercial marke...
Learn how Microsoft Entra ID works with transactable SaaS offers in the Microsoft commercial marketplace.
Learn how Microsoft Entra ID works with transactable SaaS offers in the Microsoft commercial marketplace.
Technical
Technical Requirements
A reference example with sample code for developers interested publishing transactable, Software as a-Service offers in the Microsoft commercial marketplace. - Azure/Commercial-Marketplace-SaaS-Acc...
A reference example with sample code for developers interested publishing transactable, Software as a-Service offers in the Microsoft commercial marketplace. - Azure/Commercial-Marketplace-SaaS-Acc...
SaaS Offers requires the ISVs to complete a few requirements in order to publish the SaaS Offer.
ISVs have three options:
- Custom - ISV builds their own implementation
- System Integrators - companies that provide the technical requirement implementation for a fee.
- SaaS Accelerator - an open source solution that ISVs can use to deploy the requirements.
These topics focus on helping you understand general topics regarding SaaS offers for the Microsoft commercial marketplace.
These topics focus on helping you understand general topics regarding SaaS offers for the Microsoft commercial marketplace.
These topics focus on helping you understand general topics regarding SaaS offers for the Microsoft commercial marketplace.
Learn how to build a landing page for your transactable SaaS offer.
Learn how Microsoft Entra ID works with transactable SaaS offers in the Microsoft commercial marketplace.
Learn how Microsoft Entra ID works with transactable SaaS offers in the Microsoft commercial marketplace.
Learn how to manage the SaaS subscription life cycle by using the fulfillment APIs version 2.
Learn how to implement a webhook on the SaaS service by using the fulfillment APIs version 2.
Learn how to manage the SaaS subscription life cycle by using the fulfillment APIs version 2.
- Landing Page - the web page where buyers will be configuring the SaaS solution.
- Single Sign-On - the Microsft authentication that will provide the profile information of buyers.
- Marketplace API integration - the marketplace API used to manage and accept buyers' subscription.
- Webhook - receives communicastion from the marketplace to help manage buyers' subscriptions
Look for the
Technical Configuration
on the right side
of this journey....